If there is a single event that always brings the original 420 scene to mind is Woodstock. It is such an iconic event that has been etched into pop culture even 50 years later.
Woodstock was a music festival held between August 15–18, 1969, to which more than 400,000 people attended, 32 acts performed and is widely regarded as a pivotal moment in popular music history. This year, 50 years after the original festival, this years celebration of its 50 years has been canceled by its promoters. To say that this is a major let down is an understatement.
“After careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival, as difficult as it is, we believe this is the most prudent decision for all parties involved.”
the statement reads
Japanese firm Dentsu Aegis, who was in charge of financing Woodstock's 50th aniversary said that they feared to not being able to pull off an event worthy of bearing the name of the original August 1969 festibal, held in Bethel, New York.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival, but despite our tremendous investment of time, effort, and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.”
the promoters wrote.
The alleged cause of the cancellation was said to be issues with permits, preparations for the site, and concerns about the capacity of the festival scheduled for August 16-18, promoters had already spent more than 30 million Dollars to pay many of the entertainers and a pitch from a representative of the festival to Live Nation and AEG in order to secure a 20 million dollar investment to keep Woodstock 50 was turned down by both companies.
Sadly, the 50th anniversary was canceled, but the legacy of Woodstock lives on. Its impact on music and 420 counterculture is a legacy that lives on many decades later and is still very much alive.
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